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Onpage And Offpage SEO

As up to today there were 300,000,000+ registered websites on the internet! Most of us rely on search engines to find what we want on the internet.


15-March 2018

What is Onpage and Offpage Optimization?

Generally in this digitalized world, people search on the web for products, services, information etc., with related keywords in the search bar of Google, Bing, Yahoo, Ask, AOL, and other search engines; and they will be satisfied when they come across what they seek. The process of displaying that selected page or website in the search engine results page is carried out by optimizing of a website or a page, and this process is known as Search Engine Optimization.

SEO is the acronym for “Search Engine Optimization”. In simple SEO is the process of getting traffic from the "Organic" or "Natural" search results on search engines results page (SERP).

Search Engine Optimization

SEO is of two types :
  1. On-Page Optimization
  2. Off-Page Optimization

On-Page Optimization

On page optimization deals with the aspects of a website or blog post that can be optimized to read by the search engines. Though it is a time taking process yet this kind of optimization gets more organic traffic, which results in the better rankings of a website. Keywords (long tail or short tail) play the major role in Onpage Optimization.

The fundamental elements in Onpage Optimization are listed below:

Quality Content :

Bill Gates with all his experience declared that “Content is King”; yes, it is! Good and informative content makes a person to stay on the website, whether it may be of words, images or videos. Without content there is no optimization at all.

Keywords :

Keywords are two types, one is short tail keyword and other is long tail keyword. Thorough research must be done to get quality keywords which play major role next to content.

Title of the Page :

Search engines mostly focus on title of the pages, so a keyword must be there in the title of the page. Make sure that you have only one title tag per page and let the title be catchy, to catch the attention of the searchers.

H1 Tag :

H1 Tags are more essential to promote your website. Let only one or two H1 Tags are suggestable for a page and Search engines give more weight to Title Tags than H1 Headers

Alt Tag :

Alt tag means, it is an alternative tag or text about an image in the form of word or phrase that can be inserted as an attribute in the HTML. Let the keyword also be inserted in Alt Tags.

Never do these two :

Never copy the content from other websites, because Google can identify the plagiarised content and can penalize you or may also block your website from search engine.

Never stuff keywords.

These are the most essential elements for Onpage SEO.

Off-Page Optimization

The major elements in Offpage Optimization are listed below:

Social Media :

Social media is one of the best tool for advertising your website or business. Social media is a computer-mediated technology that facilitate the introduction and sharing of ideas, career, hobbies, statistics and different forms of expression through virtual groups and networks. There are many social networking channels like Facebook, Twitter, Linkedin, Pinterest, Google+, Instagram, Youtube etc. where every one is allowed to share their views and opinions on any kind of topic. This kind of interaction in between public improves lot of communication and mutual promotions of businesses, services and views etc. When you are promoting your website on social media platforms, you are enlarging the territories of your business and get much organic traffic to your website

Social bookmarking :

Through Social bookmarking you can bookmark your favorite web pages online, and can read them anytime and anywhere if you are connected with the internet. Generally we bookmark many web pages on our browser so that we can read them any number of times, anywhere any time without surfing for them again; and we can’t access this if our browser get crashed or when system is formatted. To overcome this problem we use social bookmarking, through this we can easily access our bookmarks from any place and through any computer which is connected to internet.

Blog Directory Submission :

Selection of best directories are very essential to submit your website description, website details, link name etc. Though it is a time taking process it stands for a long time period.

Article Submission :

A high quality and unique article is preferred, and submit your article in high PR article submission directory.

Question & Answers :

"Question and Answers" is much better way to increase your website traffic. Whenever you answer a question you can engage the readers and direct them to your website

Video Submission:

High quality video is must with proper title (include keywords), tags and reference links. To follow the standards of Youtube click here

Image Submission :

Sharing your images or pictures on popular Image submission websites is essential. Make sure to post high quality images linked with URL’s and title tags, description etc.

Infographic Submission :

Infographics play a vital role on webpages, because they are attractive and informative. So high quality infographics with short and specific description is suggestable.

Document Sharing :

Create informative and attractive PDF or PPT file regarding your website or blog post, and submit them in the document sharing websites

Conclusion :

For every website, onpage and offpage seo is must to maintain its stand especially in Google's Search Engine Results Page (SERP). Search Engine Optimization is an ongoing process, that needs to be updated from time to time to make the visibility of your website or blog post more clearer in the SERP's. The above mentioned are the major techniques in Onpage Optimization and Offpage Optimization, through these techniques there will be an expected level of possibility to drive a quality traffic and a quantity traffic by means of organic keywords.

Article by:

Chakravarthy Jah