Social Media is the computer-mediated tool that require a website or an application to interact with public and allows people to create, share or exchange information, pictures, videos, ideas and opinions etc., by means of virtual communities and networks. Social media is the best tool for marketing or promoting a website or a blog where you will get the maximum reach.
Let's talk regarding the basic information about the top 5 social networking sites…..
Facebook is a social networking website which was founded by Mark Zuckerberg in February 2004. The simplicity in design and efficiency in the performance made Facebook the best social site in the world. It is regarded as one of the best social media platforms that allow us to connect and share information with our targeted audience friends and family. Bloggers can share their blogs, and users can share their opinions, new topics and news topics. We can create a group or a public page to promote businesses that will reach the targeted audience. This is an awesome platform to promote your business local or global, and serves as the best tool for communication, entertainment, education.
Youtube is a video sharing platform where all the users can watch, like, comment and share the videos. Youtube was founded by Steve Chen, Chad Hurley and Jawed Karim in the year 2005. The interface of the Youtube website is available in 76 languages. Users can also share the videos in other messenger apps like Whatsapp, Skype etc.,Youtube is directly linked to Google, so without Gmail account a person cannot log in to Youtube. Youtube users can create their own channel and upload their own creative videos. Moreover youtube offers monetization, where one can earn money online through Google adsense account, i.e Google will display ads on the videos according to the specifications of the channel. Generally there are 4 types of ads Display ads, Video ads, Skippable ads and non skippable ads. Users likely get around Rs 450/- for 1000 Ad views, and can roughly earn upto Rs 1,20,000/- for every 10 lakh views, in that Youtube takes 45 percent.
Twitter is also one of the best social networking sites and online news site in which people can communicate and share their opinion in short messages known as “Tweet”. Twitter was created by Jack Dorsey, Noah Glass, Biz Stone and Evan Williams in the year 2006. Tweeting means sending a short message to someone who is following you on Twitter. Tweet entry is limited upto 280 or less characters. The restrictions of the characters has really made twitter a popular social networking site. Twitter is a powerful tool for any organisation that want to be unique. A user can get Twitter feeds simply by following any interested person or celebrity and can also unfollow them when not interested. “Twitter Marketing” is another major thing to drive traffic to your website or business, the key is you should constantly promote your website in an interesting way to engage your followers.
Instagram is also the best social networking platform which allows the registered users to create their profile, share photos and videos with kins, colleagues and other type of audience. Instagram was founded by Kevin Systrom and Mike Krieger in 2010. Basically Instagram is the best among all the other social media platforms specially for photos and videos. Instagram is very similar to Twitter and Facebook in which users can get registered and create their own profile. When a user post a photo or video on Instagram it will appear on your profile as well as to the users who are following you. Just like that you too can see the post from other users whom you are following. Instagram helps the registered users by giving better information as the application provides images, audios and videos from users.
Linkedin is a social networking site which is designed for career and business professionals to get connected. Linkedin was founded in the year 2002 by Reid Hoffman, Konstantin Guericke, Jean-Luk Vaillant, Allen Blue and Eric Ly. Linkedin is ideal for making connections with freelance work or to keep your job prospects. It also helps people to get in touch with old colleagues and potential clients. Users can also create their own group or page and promote in public. Linkedin is also a best tool for promoting ads, it is especially designed for businesses and professionals. Linkedin helps a user to find a better job as per his/her qualification and is equally useful to the organisation to get resumes or profiles of the candidates for required openings. People use Linkedin to find and to be found by other people. Linkedin’s user profile appears like a digital resume, which tells about your skills and capabilities. Linkedin makes people connected to the community.